Audience Profile

The Rock Sound Reader

Jess, age 25 is a student who adores rock and everything that goes with it. She pays close attention to her studies, however, the music she listens to influences her style, behaviour, ethics and even her choice of friends.

She is a style icon to her peers and generation. The music she listens to influences her style and helps her put her stamp on the world. The rock music she listens to rescues her from any sadness she feels because she can express herself through it. The lifestyle choices makes give her confidence as a person and are heavily influenced by the genre of music that she listens to, and considers to be close to her heart.

Jess loves to party and enjoy herself which is why she won't ever miss an opportunity to go out to a rock festival or a party. She is a student, hence she can afford to spend money on partying once in a while bit she does not let hr fun side take away from her future. She is determined, single minded and wholehearted in EVERYTHING she does. Her sense of morals is strong and she never misses an opportunity to help another person out. Although rock is a major part of her life, she values family and friendships as well. Jess' life strongly reflects and illuminated rock. 

Magazine- In Style!

Here is my finished magazine. :)

Skyfall...!

1. The genre of the film is action. We can see this because of all the gun action (common convention of action) and the train crashing into the building because they all create a sense of action and thrill because they signify there's a fight about to happen/ already happening.

2.The film poster uses dark colours which connote mystery and something secretive. Also, the writing only gives you what is necessary to know- the date when it is released and the name as well as the number "007" because this is a sequel to a previous film series, there is an element of recognition, hence the reader will just look at the number and automatically associate it with James Bond. Furthermore, the character is a well known actor for playing James Bond and therefore, once again, the audience will be able to find the link between the poster and previous films. The character on the poster is also holding a gun which gives the audience a clue as to what genre it is (action) because the gun must be an important aspect of the film if it is on the poster itself and so the audience will expect gun action and fighting. 

3. The music in the film trailer sounds like a gunshot at the beginning and so adds to the effect and gives us a clue as to what to expect form the film. Also, There is a lot of action which is common in an action film- there is a lot if escaping, shooting, running, jumping, various crashes and car chases as well as helicopters that add a whole different level to the action. Furthermore, the colours are not very vibrant therefore the trailer seems quite serious and makes the action look serious and sophisticated- serious business. Also, the viewers will recognise fast cars as a common convention of a Bond film.

4. The target audience would be mainly young adult- middle age (20-40) males who are interested in action or are bond fans. They are likely to be of the C1+2 and D demographic.

5. The film promotion is successful because the poster and the trailer create a sense of suspicion and mystery  as well as set the scene for action (prepare the audience for it) without giving too much away- expose the main conventions but leave enough unsaid so that the audience will want to watch the film.

Film Trailer Analysis 2- The life of Pi

There are a lot of stereotypes about the people and the surroundings in the trailer. One of the main stereotypes is the one about the main character. We can tell he is the hero because as in any other fantasy, something happened to him to put him off track and therefore he is in danger. Also, he doesn't look particularly strong, hence the audience initially assumes he is not a strong character but we can see that throughout the film, his character develops and becomes stronger, which is also a common stereotype for the hero in a fantasy story to have so that we can see how the events changed them and helped them grow. Furthermore, the hero always falls in love and we can see this in the clip where there is a group of dancers and a special focus on one of the dancers. This is only brief but the audience can already tell that she will play a significant part in the film and potentially may become the heroine. The fact that the hero has to fall in love is a common convention of a fantasy adventure because it often creates a twist or an obstacle (the love often has to be rescued or won etc.)  in the story and adds to the effect of a happy ending when everything works out. 

Another stereotype we can see in this trailer is the one of the sea. We can see this because usually  you don't get many fantasy adventures that portray the sea as a friendly safe surrounding but rather like a vicious and dangerous environment. There is a storm at sea in this trailer which adds to the effect of adventure because the audience aren't sure whether the hero will be okay, especially since he is alone at sea. However, the stereotype is broken when, after the storm, the sea looks lovely and the sky looks like the sun is setting/rising which makes it seems almost idyllic and much like a paradise which would ensure the reader that the character will be okay but it will also add to the effect of suspense since they don't know what's going to happen since it is a common convention of a fantasy adventure for a paradise to turn out to be a trap.

Film Trailer- Twilight!

This is a trailer for the Twilight Saga: Breaking Dawn Part 2. I think the trailer shows the film to be a thriller as well as a love story with some slight elements of fairytale/fantasy - it is a hybrid.
I can see that the trailer is a thriller because of the vampire element to the story because vampires are a common convention of a thriller. Also, the fact that there is a fight makes is tense and scary because since these re abnormal beings, the audience feels a thrill and excitement as they await what they are capable of.
I can tell that the trailer is a love story because of the fact that they are fighting for a loved one and there is the aspect of spending the rest of your life with a loved one.
There is also an element of fairytale/fantasy because vampires don't exist which makes it seem mystical and fictional. Furthermore, there is a quest/ a purpose to fight for with a reward at the end (in this case to live for ever) which is a common convention of a fantasy/ fairytale. 

Magazine Analysis

This is my almost complete magazine cover analysis- I will finish it soon.

https://docs.google.com/open?id=0B7Qgz6SeTj3NQnNnUk14V3J5d3M

Learner response: Urban drama/horror

Costume:
The costumes are suited for an urban drama because the front characters are dressed in school uniform which would be quite stereotypical for teenagers in an urban area. Also, one of the characters (right) has headphones around her neck which is also something that a teenager in an urban area would wear and it is a common stereotype. Furthermore, the character in the background is there for the horror element because a character in a horror would be expected to be dressed in a scary and mysterious way and the character in the background satisfies the criteria. 

Lighting: 

The scene is in daylight which is typical for an urban drama because there is usually a lot of background to show and no darkness needed to create suspense or mystery. In this case, because it is light and the scary character is in the background, it falls under the convections of a horror because there is the element of surprise because there is a mysterious character, and in a horror, there is a lot of mystery.

Actors:

The actors in this shot are teenagers therefore they are likely to actually live in an urban area so they make the urban drama more realistic and are the stereotypical type of actors you would expect to star in an urban drama. Moreover, the characters are dressed relatively smart but not too smart which is another way you would expect young people in an urban area to dress, therefore the shot is full of conventions of an urban drama. Due to the fact that there is an unknown character in the background, it creates suspense and adds to the overall pressure and suspense we feel from the argument between the front two characters. Because the character is mysterious and covered, it would draw a parallel in the mind of the audience to a typical murderer or abnormal dangerous being in a horror.

Make-up:

There is no make up on the characters to make them seem more realistic and to make them more stereotypical so that the audience gets what they would expect from young people in an urban area. Also, the fact that you cannot see the make-up on the background figure's face is scary because you don't know what to expect and whether they are even human which is exactly the sort of questions a horror would make you ask.

Props:
There are not many props used but the characters are wearing a scarf and headphones to show that they fit into the urban area and the urban drama because they are casual. The items are what is expected of a character in an urban drama hence they add an urban feel. Also, the cape worn by the mystery figure is a prop to create suspense in the drama is a prop to make sure the aspect of a horror is kept because even though the figure would have probably been enough to create suspense, the cape adds to the scene and creates double the suspense.

Setting:
The setting of the picture is in an urban area with a building in the background which shows there is a lot of people in the area. Also, it is a school therefore it creates the impression that it is quite busy and that adds to the element of an urban area because it is usually quite crowded.To add to this, the horror element comes in because the playground is abandoned apart from the three figures that are in the photo which takes away from the feeling of safety of the setting but rather makes it seem that they are trapped and abandoned.